Clubs Can Benefit from LSSM


“Humans Were Never Meant to Hibernate”

 Club members know that snow sports offer families and friends a way to participate together in winter outdoor activities and they are FUN! Learn to Ski and Snowboard Month (LSSM) organizers invite non-profit clubs to be official partners for the 2012 initiative.

Clubs can use LSSM to recruit new members by promoting taking lessons during January via club programs and trips. Partners have full access of all LSSM communications tools and can use them in a way that benefits them. The use of LSSM materials is free for non-profits!·


Learn to Ski and Snowboard Month (LSSM) is a national grassroots industry-wide initiative in January. It primarily is targeted to anyone who wants to learn how to ski or snowboard or improve their skills. ·It encourages children and adults to do so by taking lessons from professionally trained instructors. The new Web site makes it easy for consumers to find locations for learning programs and shops. It helps prepare them for a quality snow sports experience. Our slogan is “Humans Were Never Meant to Hibernate”. The site also lists clubs throughout the U.S.

More than 300 ski areas, resorts in the U.S. participate in LSSM by highlighting learning programs during January. Offers vary. Some are free. Most are modestly priced. Beginner packages typically consist of a lesson, rentals and lift ticket. Nordic centers offer cross country skiing and snowshoeing. Local, regional and national associations also post information on their Web sites. In January 2011 more than 75,000 participants took lessons, up from 30,000 in 2010.


LSSM began nationally in 2009. It is supported by five national snow sports industry associations including the Professional Ski Instructors of America - American Association of Snowboard Instructors, National Ski Patrol, U.S. Ski and Snowboard Association, SnowSports Industries America, and the National Ski Areas Association. Additional partners include 19 state or regional resort associations, product suppliers, rep groups, retailers, non-profits and the snow sports media such as Ski, Skiing, Powder, Transworld Snowboarding, Mountain Sports and Living,, Skier News, Ski Area Management, Snowboarder and more. The January 2011 initiative generated more than $4,250,000 in media exposure. LSSM has appeared in national magazines, Web sites, blogs, TV and radio coverage.


Join us! Become a LSSM Partner. Club representatives that are interested can fill out the Club Form. We also ask that you check out your listing on the LSSM Web site to make sure it is accurate. If your club is not listed, we are happy to add it if you provide the details. l

Mary Jo Tarallo;; 202-431-6950

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